Job Description

61359

TSR is a premier National U.S. Staffing company with over 50 years of staffing excellence.

Our client, a leading pharmaceutical company is hiring a Digital Marketing Specialist for a contracting role. Please ONLY local candidates to Madison or Princeton NJ.

Required Skills:

• Bachelors degree with minimum 3 years industry, (pharmaceutical/biotech or related agency) experience
• Extensive experience in pharmaceutical digital marketing is required
• Proven ability in managing digital agencies, partners, and cross-functional support teams
• Experience leading digital engagement, channel and analytics activities
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

Work Location: Princeton NJ or Madison NJ

Pay: $77-78/hour W2

Responsibilities:

• As the Manager, Omni-channel Strategy, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a Hematology brand
• This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies
• Candidates for this position should have experience in HCP and DTC digital marketing within the Rx pharmaceutical category
• Launch and category experience is a plus
• Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs
• Support the delivery of channel insights and recommendations for ongoing optimization of business plans
• Supports cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives
• Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, Social Media, and Search Engine Marketing
• Contribute HCP/DTC engagement recommendations based upon customer insights and brand strategy
• Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
• Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, media, websites, mobile, eMail, social media, SEO/SEM, etc.)

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